Please answer the questions below using only the information from the 3 articles attached. Answer should be 2 pages long.Questions:1. Can differentiation be created in a new market space? Why?2. What is the major message in the Forsyth et al article?3. Can quality be a sustainable competitive advantage? Why or why not?4. What is the value of brand equity?5. What does Lodish and Mela’s article offer with respect to energizing the business?