Political Microtargeting

Using what you have learned about the value of information and how it is able to be converted into a meaningful and useful context, review the case study on page 90 of the Baltzan text, Political Microtargeting: What Data Crunchers Did for Obama and answer questions 1, 2 and 5. Each question should be answered separately and clearly. Ensure that you utilize APA 6th Edition formatting, including the citation of any resources used. Your assignment will be graded according to the rubric, which can be viewed when clicking on the assignment link. Case Study: Chapter 6 Case, Political Microtargeting: What Data Crunchers Did for Obama, pages 90-91. Review the video, How ‘microtargeting’ works in a political advertising, prior to completing your assignment. APA Resources: Purdue Owl APA Writing Guide Publication Manual of the American Psychological Association, 6th Edition, ISBN-13: 978-1433805615