The Struggle for Taiwanese Automobile Companies to Go South-Bound: In the Case of Jiuhung Business Community

The paper focuses on a cased study of JiuHung Business Community, which is a Taiwanese automobile manufacturing company. Through the case study, viewers are expected to understand the market saturation in Taiwan, the incentives for Taiwanese automobile manufacturers to expand into Southeast Asia, and how Taiwanese government is doing little if not none assistance to them.